Ilona Gaynor

Production Still - Board member clutching a cigar


Film Still - Your financial guide through the chaotic
events that led to a Black Swan


The commemorative golden missile that hangs above the boardroom table


The boardroom explodes, filling the lift with gold debris from the blast


Scenario Map and Artefacts - An index, detailing the twists and turns of events


All content © 2011 Royal College of Art  
Site: Loh & Fiedler
Thanks to: T.Lynch, S.Thiel, D. Foster-Smith


Everything Ends in Chaos

We are currently living in a p­­eriod of recession, due to a grand pursuit of which the objectives lay in growth, profitability and pain avoidance. In such a complex network of agendas and hierarchies, it is impossible to predict any potentially harmful circumstances.

As functioning humans beings, psychologically we are collectively and individually blind to uncertainty, and therefore often unaware of the impact that singular events can have on our lives: economically, historically and scientifically, until after their occurrence.
–  Nassim Nicholas Taleb coined this theory as Black Swan theory.

Everything Ends in Chaos is an attempt to artificially construct a Black Swan.
Told through a series of fragmented narratives that draw upon the practice of insurance with the means to investigate and underpin the moment at which economical fact becomes fiction and vise versa.

Everything might just end in chaos, but let’s hope that it be a deliciously, catastrophically beautiful and chaotically profitable, blackest of Black Swans.


Project Credits
Film Lighting: Diego Trujillo
Stylist: Maki Lou Lou
3D Model: Tommaso Lanza
Thank you: Simon Jeal, Ben O'Dell,
David Benque